An illustration featuring a man sailing alone in the competitive ocean of business sharks.
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Over the last few decades, the internet revolution has opened up a world of opportunities. The ability to make or break a brand completely lies in the hands of the user. Moreover, businesses need to thoroughly understand their user and create designs that makes their journey easy and enjoyable.
It is of utmost importance that the user’s attention is captured within the first three seconds. If not, then the user becomes frustrated and would not return to that place as it did not solve their problem. This is where user-centric design comes in. A beautiful solution delights the user and evokes positive emotions. The amount of time spent by a user on a platform should make them feel connected to the product or service.
Check out our blog The Business of Design for some more insights.
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