We recently updated our homepage with new illustrations to help portray the benefits of Front.
This illustration shows how Front consolidates all your communications channels into shared inboxes, so you and your team can get more done together.
Picking up where we left with our industry-specific website to showcase the transition principle we've been working on recently. Looking for that gliding transition as opposed to the traditional page logic. Creating the flow to keep a consistent focus on the imagery and the theme of the site.
Noodle.ai delivers AI products to the industries that directly impact the global economy. By surfacing predictions and trade-offs at every stage of the supply chain, Noodle.ai gives business leaders the ability to identify knock-on effects of their choices so that they can make responsible decisions, saving money, time and the world’s resources.
Through close collaboration, Ueno and Noodle.ai discovered the company’s over-arching vision – to create a world without waste, a world without overproduction, defects, unnecessary transport, emissions, delayed and ill-formed decisions. "Radical efficiency" became the strategic rallying cry that influenced everything from messaging to visual identity, website design and even brand moments for their new office space.
The new brand includes a strong new logo in the form of a bold ‘N’ monogram which also cleverly spells out ‘AI’, a modern typography system and a color palette inspired by the industrial workplace. The brand and website achieves a crisp technical look, while delivering clever, math-infused copywriting, tone of voice and web interactions that showcase Noodle.ai’s quirky and smart company culture.