This was a fun interaction I built for our plans page to help prospectives see what they could save by switching to our platform. The animated infographic-ish elements are all svg.
We had so many form submissions we had to shut off our email notifications! Engagement with the calculator exploded!
Whether this was a good move or not is questionable and with some exciting changes on the horizon, we have switched to a simpler interaction since. However the site this lived on is here: https://www.shootproof.com/plans