Love toggle button for Lookbook iOS app.
This interaction (giving a heart) is rare, so I wanted to make it playful. I started with a basic toggle button, and added animation to get the feeling I wanted. You can't see it here, but I also programmed the button so that it still displays a logical effect when toggled mid-animation.
I created this shot from a screen capture of the app running on the iOS Simulator, and added touch indication effects in After Effects.
Download the app and try it out if you like: http://itun.es/i6xL5Nx
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Objective-C (Core Animation) and Photoshop