This is not a concept piece, this is a real site.
The Tool site has been up for a couple weeks now and I wanted to highlight the mobile experience - which we worked very hard to make.
This is a short screen capture of the work section. You can view this on your mobile devices to see the real thing ( Tool of North America ).
You can also view a poorly shot demo here.
My role was direction and design, hope you like it!
Fred & Eric worked on all elements of this film; from script writing, voice-over direction, character development, storyboarding and animation. Not to mention collaborating with the guys at Box of Toys Audio to create the all-important sound design. Phew! The end result is a film which introduces the Green Ambassadors scheme with a sense of humour and fun, inspiring pupils to get active and save the world they live in. A lesson we think even Hulk Hogan would agree with….